Welcome to the STA

The STA is for anyone interested in the development of people involved in the sales process such as Sales Managers, Training Managers and Training Consultants.

The STA meets four times each year to hear guest speakers and to promote the exchange of ideas and best practice.

The website's purpose is two fold.  To encourage new members and to give useful information to existing members.  You can:

• Find out about past events
• Check out the next meeting
• Download useful information from past speakers
• Access member details via the secure page

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Our Next Seminar - Tuesday 9th June

Strategic Selling - Neil Rackham

Newbury Hilton Centre

I’m sure you’ve all heard the phrase ‘Less is more’ and this invitation to our next meeting fits this perfectly. However we begin with the ‘more!’

More: Following a hugely successful event in February 2008, when Neil Rackham was our guest speaker, we are pleased to announce Neil is returning to the STA for our next meeting. Neil’s wealth of experience and engaging style will no doubt challenge and encourage us all in the current climate.

Less: This invite letter for one is less detailed than normal. We are still finalising the focus of Neil’s session but as he’s in India at the moment I hope you will forgive us the lack of clarity. We have asked him to look at ‘Strategic Selling’ as a main theme.

How are you finding the market place at the moment? Tough? Well this could be a day worthy of an investment of your time. We hope to see you on the 9th June at a new venue for the STA

Hilton Centre, Newbury

Oxford Belfry

Hellidon Lakes Hotel

Shillingford Bridge Hotel

Dunchurch Park, Nr Rugby

Future Dates for Your Diary

• Tuesday 9th June 2009
• Tuesday 15th September 2009
• Tuesday 8th December 2009

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