Sales Training Association


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Welcome to the STA

The STA is for anyone interested in the development of people involved in the sales process such as Sales Managers, Training Managers and Training Consultants.

The STA meets four times each year to hear guest speakers and to promote the exchange of ideas and best practice.

The website's purpose is two fold.  To encourage new members and to give useful information to existing members.  You can:

  • Find out about past events
  • Check out the next meeting
  • Download useful information from past speakers
  • Access member details via the secure page

Interested and would like a wonderful free gift for your troubles.  Click here to our sign up page

Our Next Seminar

Tuesday 10th June 2008

Dunchurch Park, Near Rugby - venue map below

Customer Retention - Nicky Pattinson

We are all looking forward to seeing you at Dunchurch Park on 10th June for our Seminar with Nicky Pattinson. Nicky is an inspiring Speaker and her theme will be Customer Retention, a hot topic given today's highly competitive environment and fickle customers.

Nicky was born in Holmfirth. The very same place where the award winning comedy "Last of the Summer Wine" is filmed. Like those Pennine hills that were her childhood playground, Nicky is uncompromising, gritty, sometimes wild and always breathtaking.

Nicky’s website www.hiyaitsnicky.com

Fate, life, the universe - whatever you want to call it - conspired to pull together a stream of events. She was introduced to what was then, misguidedly, referred to as 'cold calling'. Her tools were a phone, a desk and a lifetime of experience of just 'being herself'. That was, and still is, her trademark. And anyone who's ever had the pleasure of answering the phone to her will tell you the same thing.

In her first year she forged relationships on behalf of her clients with companies which, up to then, had only been her client's dreams. As they watched in amazement, she opened the doors to hundreds of thousands of pounds worth of new business, and made a name for herself which spread as fast as her reputation continued to grow.

We will also review our highly successful day with Neil Rackham when we had more than 100 members and guests join us for the day. This day has inspired your committee to examine further options for the STA and we wish to share our ideas and vision for the STA in the year ahead.

Hopefully the weather will be kind and we reflect on the days content with a lunchtime stroll in the beautiful gardens at Dunchurch Park.

Venue Maps

Hellidon Lakes Hotel

Shillingford Bridge Hotel

Dunchurch Park, Nr Rugby

Future Dates for Your Diary

  • Tuesday 10th June 2008
  • Tuesday 16th September 2008 (note change)
  • Tuesday 9th December 2008
  • Tuesday 10th March 2009
  • Tuesday 9th June 2009
  • Tuesday 15th September 2009
  • Tuesday 8th December 2009
Interested in future meetings and would like a wonderful free gift for your troubles.  Click here to our sign up page

Or key in your details here to stay in touch and we'll automatically send you details of our future meetings

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For problems or questions regarding this Web site contact [Paul Archer].